2017 / 2018

Close-up and full view at NORR11's Mammoth sofa - CGI and 3d model by Design Connected

About NORR11

With a slightly unusual name, which stands Nordic heritage and the establishment date (November 11th, 2011), NORR11 is the true north of the modern Scandinavian furniture. The brand is known for the use of redefined materials, techniques and forms in their quest for the creation of timeless design pieces.

NORR11's Mammoth armchair in all possible variations digitized by Design Connected
NORR11's Mammoth chair 3d model and CGI by Design Connected


After completing a successful pilot project for NORR11’s Langue Barstool, Design Connected was commissioned to produce product images for the iconic Mammoth product line consisted of a chair and sofa.

We kicked off this project by creating detailed 3d models on the basis of photographs and CAD drawings provided by NORR11. We crafted all the smallest details to ensure maximum realism and visual performance even in the closest detailed views and rendered output resolutions of 3000x3000 pixels.

The team also started to digitize all textiles and leathers specified for the product images.

Within two weeks we were able to show first preview round and after getting feedback from the stakeholders about the camera angles and two weeks later we delivered a total of 187 CG product images presenting the Mammoth Chair and Sofa in four views and in 16 different leathers and textiles.

Langue barstool by NORR11 - turned into high-end 3d model by Design Connected NORR11's Langue barstool 3d model Backside view of NORR11's Langue 3d model Close-up detail of NORR11's langue - CGI by Design Connected

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