RENDERING
14
Year:

2017 / 2018

New Works' Tembo chair - 3d model & CGI by Design Connected

About New Works


Established only a few years ago, Danish brand New Works has already achieved recognition for their “bold design language grounded in honest materials and fine craftsmanship”. Their growing collection of lights, objects and textiles tells a story about experiment, sculptural approach to forms and fine craftsmanship.

Tembo by New Works in multiple variations
New Works' Covent chair 360 view produced by Design Connected - blue Beige variation of New Works' Covent chair - 3d model by Design Connected

WHAT WE DELIVERED


New Works wanted to leverage CGI for the online presentation of two of their most important furniture pieces - Tembo and Covent chairs. Each product is offered in around 20 premium textiles and New Works needed a fast and cost-effective solution to create visual merchandising for all these product variants.


Our team used advanced scanning and photographing techniques to digitize the textiles creating their 100% accurate digital representations. The digitized materials then were applied on the virtual 3d models of the chairs our 3d artists crafted using the references provided to achieve a life-like realism.


A set of four virtual photographies were produced for each product variant - front, side and ¾ views plus a detail view focused on the fabrics. Within 6 weeks we delivered 237 of product images delivered ready to use in PNG format and our standard 3000 x 3000 pixels size.


Well-optimized 3d models in 3DM and DWG were also delivered so that New Works can provide architects and partners with high quality 3d data to use in virtually any interior design and planning software.

New Works' Covent chair - 3d model and CGI by Design Connected 6 New Works' Covent chair - 3d model and CGI by Design Connected 7 New Works' Covent chair - 3d model and CGI by Design Connected 8 Close-up CGI shot of New Works' Covent chair Textile digitized for New Works' Covent chair New Works' Covent chair - 3d model and CGI by Design Connected 10 New Works' Covent chair - 3d model and CGI by Design Connected 11 New Works' Covent chair - 3d model and CGI by Design Connected 12 New Works' Covent chair - 3d model and CGI by Design Connected 13 Digitized sample of textile for New Works New Works' Covent chair - 3d model and CGI by Design Connected 1 New Works' Covent chair - 3d model and CGI by Design Connected 2 New Works' Covent chair - 3d model and CGI by Design Connected 3 Close up CGI shot of New Works' Covent chair Digitized textile for New Works New Works' Covent chair - 3d model and CGI by Design Connected 15 Dark blue Covent chair by New Works - 3d model & CGI by Design Connected Dark blue Covent chair by New Works - 3d model by Design Connected - side view Dark blue Covent chair by New Works - 3d model by Design Connected Dark blue texture for Covent chair by New Works Brown Covent chair by New Works - 3d model by Design Connected - front view Brown Covent chair by New Works - 3d model by Design Connected Brown Covent chair by New Works - 3d model by Design Connected Brown Covent chair by New Works' - CGI close-up by Design Connected Texture created by Design Connected for New Works 17
Close-up details of New Works' Covent chair

BEHIND THE SCENES


Photo of material we digitized for New Works Photo of sample textile digitized for New Works by Design Connected Textile sample digitized by Design Connected for New Works Sample textile digitized for New Works' by Design Connected
Texture created by Design Connected for New Works 1 Texture created by Design Connected for New Works 2 Texture created by Design Connected for New Works 3 Texture created by Design Connected for New Works 4 Texture created by Design Connected for New Works 5 Texture created by Design Connected for New Works 7 Texture created by Design Connected for New Works 16 Texture created by Design Connected for New Works 15 Texture created by Design Connected for New Works 14 Texture created by Design Connected for New Works 13 Texture created by Design Connected for New Works 12 Texture created by Design Connected for New Works 11 Texture created by Design Connected for New Works 10 Texture created by Design Connected for New Works 9 Texture created by Design Connected for New Works 8 Texture created by Design Connected for New Works 7

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