2017 / 2018
About New Works
Established only a few years ago, Danish brand New Works has already achieved recognition for their “bold design language grounded in honest materials and fine craftsmanship”. Their growing collection of lights, objects and textiles tells a story about experiment, sculptural approach to forms and fine craftsmanship.
What we delivered?
New Works wanted to leverage CGI for the online presentation of two of their most important furniture pieces - Tembo and Covent chairs. Each product is offered in around 20 premium textiles and New Works needed a fast and cost-effective solution to create visual merchandising for all these product variants.
Our team used advanced scanning and photographing techniques to digitize the textiles creating their 100% accurate digital representations. The digitized materials then were applied on the virtual 3d models of the chairs our 3d artists crafted using the references provided to achieve a life-like realism.
A set of four virtual photographies were produced for each product variant - front, side and ¾ views plus a detail view focused on the fabrics. Within 6 weeks we delivered 237 of product images delivered ready to use in PNG format and our standard 3000 x 3000 pixels size.
Well-optimized 3d models in 3DM and DWG were also delivered so that New Works can provide architects and partners with high quality 3d data to use in virtually any interior design and planning software.