RockFashion brand Diesel have collaborated with lighting brand Foscarini and furniture brand Moroso to create the Diesel Home Collection of furniture and lighting.
Renzo Rosso, President of Diesel: “Diesel is a lifestyle brand - consumers choose us not only for the product but also for what Diesel represents: the way of life, our values, the ironic, creative and unexpected approach. We decided to start with this adventure to offer to our consumer the possibility to express himself and personalized his home with products he feels near his taste. At last we have found partners who are able to satisfy our needs in terms of quality and know-how; Moroso and Foscarini represent two leading managerial realities in the design sector, the best both for quality and professionalism and mostly for the great enthusiasm they gave to this new project”.
Carlo Urbinati e Alessandro Vecchiato, Foscarini’s owners: “The Diesel collection is for us a new line, deeply different from Foscarini collection in design and style and addressed to new targets. Accordingly with the strong forerunner attitude of the company, the Foscarini team has been immediately and highly involved in the development of Diesel collection. The long experience in design lighting sector, the dynamic distributive network and the steady positioning into the market will lead Foscarini to an effective commercialization of Successful Living from Diesel collection”.
Year of design: 2009